Now you can cash in on the simple and powerful yet little-known secrets of attracting and keeping the right customers. 

Dear Business Owner,

You’ve found it: honest, hard-working copy that reaches your target audience with your sales message…and puts more money in your pocket.

You may be an expert at what you do: creating a product, providing a service, educating the public. But you can't be an expert on everything.

Nobody can be an expert on everything!

You don't want a rocket scientist performing your next surgery…or a brain surgeon trying to fly the space shuttle over your house, do you?

Well, neither should you be trying to invent your own sales promotions. Sure, you could do what I did: spend five-plus years and thousands of dollars learning how to write effective sales copy.

But while you're sidetracked with that, your competition is leaving you in the dust. Don't work so hard trying to "do it all." Work smart, make money, then go home and spend your free time as you wish.

 Leave the sales promotions to a pro.

Unfortunately, some business owners think having a snazzy, splashy website is enough to excite their customers into a buying frenzy. Not so--it’s words that drive traffic and persuade people to spend their money with you.

Take a sneak peek at the expertise I’ll apply to your project:

If you're not sure of…

    • The three fundamental rules of selling;
    • What your headline should do--and what it shouldn't;
    • The single most important word in any sales message;
    • 20 attention-getting words;
    • 37 copywriting emotions (and how to use them);
    • The best way to kill a sale;
    • How to make your customers come back again and again…

Don't worry about it, because that's my job.

So, instead of risking your bottom line…

Lisa J. Lehr ~ Just Right Copy

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professional freelance copywriting to the rescue!

As a professional freelance copywriter, I create powerful sales messages for you using Direct Response strategies that only an elite few know. We know there's a "secret structure" to every effective sales message. Effective sales copy will rocket your business above the competition.

You'll find me flexible, easy to talk to, and easy to work with.

I enjoy variety, and I love the challenge of treating each client and each project as special and unique. I love hearing clients say I've done for them something they've tried for years to do for themselves--without success.

Let me write that compelling copy for you--copy that'll increase your ROI (return on investment)--at a set price, within a known time frame, and with measurable results.

"Her writing is persuasive, engaging and direct ...key components to persuading people to take action."
--Katie Yeakle, Executive Director, American Writers & Artists Institute

I immerse myself in the brilliance of the "greats" in copywriting: Claude Hopkins, John Caples, Bob Bly, Gary Bencivenga, Gary Halbert, David Garfinkel, Clayton Makepeace. I've learned in a hands-on setting from Tina Lorenz and Harlan Kilstein. And I apply their collective marketing expertise to your project.

Chances are, you'll discover your new "go-to" copywriter.

 
"Your work looks perfect. It's so nice to see what you are trying to say, on paper. That's as good as it gets."
--Carl Washington, Alpharetta, GA, nationally known pet detective

You'll reap these benefits of working with me:

Professional quality writing.

I've published hundreds articles on subjects ranging from writing and education to healthcare and diet...from family and religion to politics and science...from pet care to self-help…but most of all on marketing. As a professional marketing writer, I understand the power of the well-written word to drive traffic, establish credibility, and make my clients money.

Broad experience base that jump-starts the project.

From working in a variety of fields, including pharmaceuticals and teaching…through volunteering for many worthy causes, from art and literacy, to disabled kids and animal rescue, to historical preservation…from earning a degree in biology and majority credit toward an AA in graphic art and a certificate in Bible…to studying foreign language and earning certification for teaching both Basic Literacy and English as a Second Language…I've learned to approach new territory as a welcome challenge.

Respect for what marketing really is.

Marketing, done right, benefits everyone because it helps people discover things that improve their lives. Your customers need what you offer--but they're going to find it only when you have effective sales copy. No matter how good your product or service is, no matter how much you believe in it, no matter how hard you work, you're not going to sell it if your sales message is weak and ineffective.

"Good idea! I haven't seen this in over 200 other projects."
--Will Newman, copywriter

Here's how we get started:

First, I determine the objective of your marketing piece--sales, lead generation, image building.

Second, I pinpoint exactly who your customers are, what their needs are, why they chose you—and how to keep them coming to you instead of your competition.

Third, I gather from you all existing material on your product or service. New product or service? No problem; I can work around that. (I'll tell you how.)

Fourth, I ask you any questions I may still have about your product or service and your company.

Fifth, we establish our deadline.

Finally, I dig in and get to work crafting your sales package!

"I predict quick success for you and your lucky clients."
--Chris Marlow, sales catalyst and copywriter's coach

Last but not least...

Let me encourage you to enter your name and e-mail address to receive my e-mail series on expert marketing strategies. I promise I won't pester you, and I promise I won't give your contact information away to anyone else.

I look forward to helping you sell your product or service.

Of course, I love to promote some products and services more than others. My passions fall into the "quality of life" niches:

  • healthcare (both traditional and alternative)
  • pets
  • specialty foods
  • faith-based and conservative and
  • self-help and motivational products, services, and information
  • art...

Don't see your niche here? I've created marketing pieces for such outside-my-comfort-zone niches as computer consulting, professional cleaning services, and real estate, so I can dig in and get to work on yours.

"Lisa is one of the few people I know who actually do what they say they're going to do."
This is the kind of thing that people tend to say about me--and I'm confident you will too.

Now, I should tell you...

I'll never quote a project without asking a series of important questions first. If you're shopping for the lowest bidder...please keep looking, because it's not me. (You wouldn't risk something as important as your business success on bargain hunting...would you?)

"If you pay peanuts you get monkeys, so most copy is not very good. A shame, as it is perhaps the cheapest ingredient in success."
--Drayton Bird

I don't do "rush" jobs; it's my belief that rushing isn't the best way to produce quality copy. But if you really need that rush-job copywriter, there are plenty out there. (Be prepared to pay a premium.)

"Drayton Bird knows more about direct marketing than anyone else in the world."
--Advertising Legend David Ogilvy

Oh, and another caveat: if you're a spammer...if your product or service is illegal, immoral, or unethical...if you're more interested in saving money than in making money...please don't call me.

But if you're looking for a professional copywriter who can put your sales message in your voice and reach your audience with it, by all means do.

Why wait another day to see what professional copywriting can do for your sales?

Check out my samples. Besides sales copy, you'll see a large variety of collateral materials I can create for you.

Fill out the inquiry form below to help me get a feel for who you are and what you need. Then we'll schedule your free 1/2-hour consultation. If we agree it's a good fit, we'll go from there. If not--we'll part as friends, and you'll have some valuable marketing advice to keep.

Lisa J. Lehr

fax (267)345-2761

Stop spinning your wheels...start moving forward. 

Just Right Copy.

If you're not completely happy with what I've written for you, you'll have 30 days to request two revisions at no extra cost.

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P.S. Remember, my services don't cost you money--they make you money.

P.P.S. Please read about me. I'm a real person, and I hope you'll let me know if you have any questions. 

P.P.P.S. Have you signed up yet? Go ahead and do it now while you're thinking about it. You'll receive lots of valuable information that could make the difference between a stellar year and a so-so one.

Just Right Copy, LLC

I value your privacy and will not rent, sell, share, or otherwise reveal your e-mail address to anyone else. That's a firm promise and a commitment.