Articles by Lisa J. Lehr

Just Right Copy professional freelance copywriting

EzineArticles.com Platinum Author 

Why You Should Have Case Studies (live link)

Other articles by request: the following articles are available for viewing and reprinting on EzineArticles.com; because of guidelines regarding duplicate content, they are not posted here. You can search for them (put article title or Lisa J. Lehr in the search box) on EzineArticles, or simply e-mail me and ask for them by title.

Articles about marketing in general:

  • 3 Ways to Get Free (or Inexpensive) Publicity for Your Business

  • 7 Ways to Get the Best Deal on a Marketing Program

  • 8 Mistakes You Might Be Making With Your Order Device

  • 10 Important Principles of Your Offer's Guarantee

  • 15 Questions to Ask Your Copywriter

  • Asking Questions in Your Sales Copy--the Right Way and the Wrong Way

  • Bios as Part of Your Marketing Package--Who, Why, and How

  • Case Studies: a Powerful Marketing Tool

  • Catalogs--If You Don't Have One, You Should

  • Complaining Customers Are Good for Your Business

  • Correct English in Your Sales Message--How Correct Is Correct?

  • Do-It-Yourself Marketing--Big Mistake

  • Do You Make These Mistakes in Your Marketing?

  • How to Make Money by Giving Stuff Away

  • How to Price Your Product or Service Just Right

  • How to Save Money on Your Marketing

  • How to Target Your Market

  • Magalog--a Powerful Marketing Tool

  • Marketers, Why You Need Your Own Articles

  • Marketers--How to Get Your Audience to Take Action

  • Marketers--How to Make Your Customers Think You're a Genius

  • Marketers--Which of These Is Not True?

  • Marketing Rule #1--You're Not Selling the Obvious

  • Postcards as a Marketing Tool--Yes, They Still Work

  • Powerful Ways to Use Testimonials in Your Promotion

  • Reaching Your Target Audience: Use the Right Language

  • Self-Mailers--When and How to Use Them

  • Sell by Making Your Audience Feel Indebted to You

  • Seven Secrets to Shortcut Moneymaking

  • Testimonials--a Powerful Sales Tool

  • Testimonials--You Know How Important They Are, But What If You Don't Have Any?

  • The Amazing Power of a Press Release

  • The First Rule of Selling: People Don't Like to Be Sold

  • The Perfect Length for a Sales Letter

  • The Power of Storytelling--5 Things to Include in Your Promotion

  • The Tool That Could Mean 90% of Your Sales

  • Using the Charismatic Approach to Selling

  • White Papers--a Must-Have Marketing Tool

  • Why a Recession Is No Time to Cut Back on Advertising

  • Why Research Is Important to the Success of Your Sales Message

  • Win-Win Discount Coupon Strategy

  • Writing Marketing Articles Isn't a Job for Marketers

  • Your Key to Success--Solve Your Customer's Problem

  • Your Sales Letter's Headline--How Important Is It? 

  • Your USP: Does Your Competition Have a Better One?

  • Your Ultimate Personal Marketing Plan

Articles about health and alternative health:

  • 3 Things Not to Say in the Dietary Supplement Business

  • 5 Reasons Why the Natural Health Market Needs to Target Women

  • Another Exciting Health Niche--Natural Products for the Ethnic Market

  • Be a Hero to Your Dietary Supplement Audience--5 Things to Tell Them

  • Healthcare Marketers, Put Your Message Where the Money Is--Baby Boomers

  • How Health Marketers Can Capitalize on Good Will

  • How to Capitalize on Women's Biggest Health Worries

  • How to Create Information Products for the Natural Headache Remedy Market

  • Marketing in the Health and Fitness Business--It's All Vanity

  • Natural Headache Remedies—Exploding Business

Articles about the pet business:

  • A Pet Business Sector That’s Growing by Leaps and Bounds: Cats

  • How Pet Businesses Can Capitalize on Warm Fuzzies: Donate to Animal Charities

  • Maturing Opportunity in the Pet Business: Aging Pets

  • Pets Are Big Business!

  • Profitable Strategy in the Pet Business: Treat Pets Like People

Articles about the food business:

  • Coffee and Tea--A Lucrative Online Business

  • Delicious Opportunity in the Food Business--Chocolate

  • Fun, Profitable, Wholesome Business You Can Start--Microbrewery

  • Great Business Opportunity for Coffee-Loving Entrepreneurs

  • Love Wine and Like to Travel? Here's the Job for You

Articles about various other niches:

  • Faith-Based Businesses--Communicate Your Integrity

  • What Buyers in the Self-Help Market Really Want

  • Smart Strategy in the Self-Help Business--Gender-Specific Help

  • Writing Fundraising Letters--Not a Job for Fundraisers

  • Fundraising--Why a Recession Is No Time to Cut Back

  • Another Hot Niche for Online Marketers--Niche Dating Sites

  • A Business Opportunity With Unlimited Growth Potential--Green Burial Products

 

 

home page   samples   articles   about me   testimonials   free marketing guide   real estate   blog   I create millions   contact us   privacy statement   site map