Just Right Copy professional freelance copywriting

samples of sales letters

sample #1:

"…Northern California’s finest, most authentic Italian restaurant outside of San Francisco. Bar none." --Joe Epicure, food critic for the Grass Valley Times

Dear Discriminating Diner,

Are you weary of fast food and the fast pace of life? Then Angelina's is the place you want to be for your next meal.

At Angelina's, you can relax in the warm, romantic atmosphere of the way dining out should be. All around Grass Valley and beyond, even to the restaurant mecca of San Francisco, people are discovering Angelina's.

The moment you arrive at Angelina's, in the old Stewart House in Grass Valley's historic district, you know you're in a special place. You can already hear the relaxing music drifting from within as you approach the wraparound porch. As you enter, you feel you've arrived at a place you remember fondly from somewhere in your past. It's not just the high ceilings and abundant windows…not the eclectic collection of classic art…nor even the white tablecloths and napkins or the fresh flowers on each table. No…it's something else that sets Angelina's apart.

The atmosphere at Angelina's is lively, yet subdued enough that you can enjoy quiet conversation. (You may find yourself leaning over to ask your neighbors what they've ordered, because "it sure looks good." That’s okay here.) And the more you visit Angelina's, the better you will get to know the other "regulars," and the more you'll feel like part of our family.

If the weather allows, ask for a table in our garden patio. From the bricks beneath your feet to the candles on your table to the twinkle lights overhead, we have created for you a cozy, casual outdoor dining experience. And from there, through the hedges that buffer you from the sidewalk just beyond, you may glimpse passersby…some who glance knowingly and smile, some who may not have yet discovered Angelina's…but who may be at the next table the next time you dine.

Once settled into your chosen dining space, you peruse the wine list, which includes selections from every continent, in every price range…next, the menu…and don't forget to ask about the evening's specials. You might need to tell your server, "Just a minute…just another minute…." There are too many choices! (Don't worry, we're used to it.) Will it be a Caesar salad with grilled chicken? Or are you in the mood for a hearty meal…osso buco, or steak Florentine? How about one of our many traditional pasta dishes? An innovative vegetarian dish, such as gnocchi, timbalo, or artichoke frittata? Or our own house-made lobster cioppino? And always, our sourdough bread from Giuseppe's Bakery.

Now, don't forget to leave room for dessert! Whether you lean toward the rich (how about semifreddo with bourbon sauce?) or the light (fresh berries with gelato?), or whether you'd prefer simply an after-dinner wine or espresso, you will be in no hurry to leave Angelina's.

Listen to what we overheard one of our guests say recently:

"I moved here from the Bay Area, and I used to say that I loved everything about Grass Valley except one thing--there are no good restaurants. Not anymore. Now we have Angelina's."

Did I mention that Angelina's is the only Grass Valley-area restaurant to be listed in Who's Who Among American Restaurants?

But be sure to make a reservation. You won’t want to be disappointed! It won't be long before all of Grass Valley discovers Angelina's…not to mention San Francisco and beyond….

Hope to see you soon.

Sincerely,

Angelina Battista, Proprietor

P.S. Make your reservation at Angelina's before May 31, and you will receive two free movie passes to Grass Valley Theater, a leisurely stroll from Angelina's.

P.P.S. Are you, like many health-conscious Americans today, fearful of dining out because of the huge portions served at many fine eating establishments? At Angelina's, that’s never a problem. Just tell your server you’d like our kitchen staff to save half your meal in a take-home container--before we bring it to your table--and you'll be enjoying it for lunch the next day.

sample #2:

The challenge in this assignment was to create a direct-mail letter to sell a men's supplement by identifying the needs, hopes, and fears of men in their middle years, and to present this supplement as the answer. My solution was a seven-page letter, plus envelope copy (deemed "excellent!" by the professional copywriter who reviewed my promotional package), lift note ("great!"), premium buckslip ("very good!"), and order device (also "great!").

By the way, the reviewer also commented that my promotion was the only one among more than 200 to address the problem of antibiotic overuse--a critical issue today. That's just another example of the extra effort I'll make to create copy for you that will sell your product or service.

Here it is....

{Envelope: #10, buff, 2/c}

Are you working hard enough to be that fit, muscular, sexy guy you want to see in the mirror? (Hint: you may be working way too hard.)

At last--the only supplement for men available by direct mail with the "silver bullet" ingredient!

Act now to receive a bonus gift....

{Main sales letter: 10 pages, 8 1/2" x 11", buff letterhead paper, 2/c)

Look in the mirror and see the muscles you had when you played sports...

without spending hours at the gym every week;

Reap the nutritional rewards of a "perfect" diet...

without making radical changes to your eating habits;

Work all day and play with your kids (or grandkids, or great-grandkids) in the evening...

without relying on artificial stimulants;

Stay up late...maybe go dancing with your wife or partner...on a weeknight!...

without regretting it the next day;

Have the sexual energy and stamina you had on your honeymoon...

without prescription drugs.

Do you like what you see?

Then I have good news for you, because all these benefits really can be yours...

Read on....

Dear Friend,

The abundant life of the baby boomer is overshadowed by a huge paradox.

We live longer...but we age faster.

As our knowledge about health increases...our food production and transportation methods improve...medical discoveries are made almost daily...fitness becomes a science..."remedies" abound for every imaginable ailment (and some pretty unimaginable ones)...people are living longer than ever before. Yet we are increasingly suffering from age-related problems at earlier ages. Just take a look around at some of your peers. Truly frightening, isn't it?

Wrinkles. Hair loss. Obesity. Fatigue. Heart disease. High blood pressure. Cancer. If you haven't worried about some (or all) of these...you probably should.

As a man of the baby boomer generation, you have access to virtually unlimited knowledge about health. Far more than your father, your grandfather, or any previous generation in history. Diet...fitness...bad habits vs. good habits...and everything else you need to know to take care of yourself.

If you're like most baby boomers, you're a pretty educated consumer. You're in step with the latest developments. You browse the seemingly endless offerings at the health food store. You see your healthcare provider regularly (or at least occasionally).

But the paradox is inescapable. The causes of premature aging lurk in every corner of your world, with all the power to lower your quality of life...unless you take steps now.

You can be the guy with the muscles, the hair, the energy, the sexual stamina...and I'm going to tell you how.

My name is Dr. Martin Smith, and I'm the creator of this breakthrough men's supplement. The good news--make that great news--I have for you is that you can enjoy some of the benefits of a rigorous exercise regimen, a strict diet, and even some modern drugs...starting immediately...and it will be easier than you probably thought possible.

I discovered this formula while on sabbatical in China, where I was researching herbs used by ancient Chinese healers. My goal was to find a way to battle the damaging effects of the typical Western diet, which I believe caused my father's mental and physical decline. You see, I had watched him fade from a robust, healthy man to a listless and apathetic "ghost" of his former self.

My new mission in life was to give others a way to avoid the emotional and physical pain of this decline...or of watching their loved ones go through it. The result of my work is ExtremeVite(R), a safe, all-natural herbal supplement...and you are the beneficiary.

Introducing ExtremeVite

...the only complete men's supplement you can get by mail;

Starting immediately, you can do more for yourself...and with less effort...than you ever dreamed possible, in your 40s, 50s, 60s, and beyond...without changing your diet, exercise routine, or lifestyle...to win the battle against premature aging.

{Photograph of Dr. Martin Smith on left} ;

{Photograph of ExtremeVite(R) container on right}

ExtremeVite(R) is the only product sold by mail in the US that contains Hydrilla verticillata, a nutrient-dense rooted plant harvested in protected freshwater ponds in Florida...and proven to enhance energy and build muscle as it suppresses appetite.

Imagine for a moment how great it would be if you knew you were taking proven steps to slow the aging process. Instead of being too tired or out-of-shape to participate in activities you once enjoyed, you are busy with your favorite activities--strong, fit, energetic, not dogged by the temptation to overeat.

In fact, here is what researchers have to say about Hydrilla verticillata:

"Hydrilla verticillata is a nutritional powerhouse abundant in vitamins, minerals, trace minerals, and several health-promoting food compounds," says Dr. Green of Vibrant Health. "Populations that consume a diet rich in these food compounds have an associated decreased risk of degenerative health conditions and improved health."

"A treasure trove of nutrients," agrees Dr. Chang of the East-West Alternative Health Foundation.

Several studies indicate that Hydrilla helps animals burn fat. This feature of Hydrilla is so effective, the beef industry has stopped feeding it to cattle--because it made them too lean! Now you can enjoy some of the effects of a weight-loss diet-and-exercise regimen--without the hard work! Combine an exercise routine with a regular dosage of ExtremeVite(R) for double the benefit...or skip the weightlifting and still maintain muscle mass.

Hydrilla also has demonstrated the ability to render toxins harmless. (When paraquat was used in an attempt to eradicate the plant, Hydrilla actually changed the molecular structure of the herbicide and rendered it harmless!) What this means for you is that, by taking ExtremeVite(R), you can cancel the effects of some of the harmful components of your diet and environment, without changing anything else.

Remember, ExtremeVite(R) is the only product in the US to contain this "silver bullet" ingredient, Hydrilla verticillata.

More good news...

ExtremeVite(R) contains herbs and minerals that will

supercharge your sex life.

ExtremeVite(R) is made with pumpkinseed extract and sarsaparilla, and contains high concentrations of iron, potassium, vanadium, and zinc--all of which build muscle and boost testosterone production while supporting prostate health. Zinc is lost every time a man has sex; zinc literally "re-loads" you! (Perhaps this is why oysters, a food high in zinc, have long been considered an aphrodisiac!)

Not only will you look good and be strong and "manly"; you can rest assured that you are taking proven steps to protect yourself from that infamous man killer--prostate cancer.

ExtremeVite(R) ingredients fo-ti and radix polygoni multiflori inhibit bacterial growth. This is critically important now that we know the dangers of antibiotic overuse.

A mere two generations ago, antibiotics were the "magic cure" for all kinds of dangerous bacterial infections. Today, because of careless use and overuse of antibiotics--by consumers ignorant of how they work, as well as doctors eager to please their patients by prescribing antibiotics on demand (even when no bacterial infection is present)--we have bred countless strains of antibiotic-resistant killer bacteria.

E. coli, listeria, staphylococcus...these names are in the news because they are notorious mass murderers, infecting us through our food and water supplies. And they aren't going away. ExtremeVite(R) provides you with important protection against them.

Be there for your future.

Nobody likes having their short- or long-term plans derailed because of illness, and ExtremeVite(R) is the most potent source of disease-fighting antioxidants available.

A huge body of research strongly links the importance of diet to health and longevity. As we move away from the diet of our ancestors, we increasingly fall victim to modern-day diseases such as cancer, heart disease, and arthritis. Evidence of this can be seen in societies that still practice a traditional diet and have been reported to live extraordinarily long, illness-free lives.

But you don't have to join a remote tribe to enjoy the benefits of their diet! Researchers have identified certain substances in this kind of diet that help the body maintain health and resist disease. ExtremeVite(R) is one of the revolutionary outcomes of this research.

ExtremeVite(R) is the most potent source of antioxidants, which bind free radicals--one of our biggest enemies--and stop them from attacking your body's cells, which leads to premature aging, disease, and wrinkles. That means you may begin to see, in a few short weeks, an actual reversal of the visible signs of aging.

The New England Journal of Medicine reports that antioxidants are thought to have a role in slowing the aging process and preventing heart disease and strokes. Epidemiological observations show lower cancer rates in people whose diets are rich in foods containing antioxidants. Heart disease, strokes, cancer, wrinkles...things you'd rather live without. ExtremeVite(R) can help.

ExtremeVite(R) contains 11 tonic whole herb extracts, more than any other men's supplement available anywhere. These compounds enhance physical endurance and performance, concentration, adaptation to stress, and healthy joints.

"What did my wife ask me to do?", "Where did I put my keys?", and "That appointment was today?" need not become part of your reality! Wouldn't you rather be doing crossword puzzles, playing games with your grandchildren, and taking the stairs two at a time while your colleagues wait for the elevator?

• Siberian ginseng, for example, can increase your resistance to physical stresses. In a series of landmark Russian studies, 2,100 healthy adults given Siberian ginseng experienced an increased ability to perform physical labor, withstand motion sickness, and work with speed and precision in a noisy environment. They also more readily adapted to heat, high altitude, and low-oxygen environments. Other research shows that taking Siberian ginseng can heighten mental alertness and improve concentration.
• Dandelion leaf and root support heart and circulation. "Dandelion is the perfect choice for those who lead relatively sedentary lifestyles and who experience discomfort associated with constipation, digestive disorders, indigestion, and general sluggishness and fatigue," says Dr. Arthur Williams, director of the Diabetes Research Foundation. "It may also be of benefit for many of the problems associated with diabetes and low blood sugar." (Sobering statistics show that 75% of Type 2 diabetics die of heart disease!)
• Hawthorn berry and ginkgo support brain and memory function by increasing blood supply to the brain, as well as the heart, according to Dr. Ray Sahelian, M.D., popular and respected physician, medical writer, and author of Natural Sex Boosters.
• Sarsaparilla root supports healthy blood pressure as well as prostate health.
• Other tonic whole herb extracts, including fo-ti root, gotu leaf and root, ginger root, nettle leaf, and licorice root, enhance physical endurance and performance, concentration, and healthy joints.
• The adaptogenic herbs found in ExtremeVite(R)--panax ginseng, Siberian ginseng, and licorice root--help your body adapt to the effects of stress and support adrenal function. I.I. Brekhman, a Russian holistic medical doctor, and his colleague I.V. Dardymov established the following definition of an adaptogen: It "must be innocuous and cause minimal disorders in the physiological functions of an organism, it must have a nonspecific action, and it usually has a normalizing action irrespective of the direction of the pathological state."

In simpler terms, you can enjoy the stress-reducing benefits of, say, massage or meditation, without the time or money investment!

Most chemically derived supplements aren't easily absorbed. But ExtremeVite(R) is! The food cell membrane is broken, so your body easily assimilates ExtremeVite(R). This relieves the pancreas of the task of compensating for a lack of enzymes in the modern-day diet, so it can focus on fighting disease. You may even find that you thought you had food allergies, and this immune response was the real cause of your symptoms!

ExtremeVite(R) contains naturally occurring digestive enzymes that are necessary for all bodily functions. Unlike some inferior supplements, ExtremeVite(R) uses only the nutrient-containing part of the plant, which often is only the leaf. Some products use the stem, bark, or root of the plant, which in some cases are not easily digested. ExtremeVite(R) can be taken on empty stomach; it is self-buffering and non-acid-forming. (This is an advantage especially to those whose "breakfast" is a cup of coffee!)

ExtremeVite(R) actually enhances digestion of the other foods in your diet. This means that you will enjoy the benefits of an improved diet--longer and better life--without actually changing your diet--just by taking ExtremeVite(R).

Remember, ExtremeVite(R) is the only complete supplement for men available by mail.

ExtremeVite(R) also contains 100% of the US RDA of vitamins A and C for vision, hair, skin, and heart health; vitamin D for heart and prostate health; choline for brain and memory function; and amino acid complex for heart health. ExtremeVite(R) contains all the vitamins and minerals most needed to protect you from the danger of heart disease, the number one cause of death in the United States.

Yes, ExtremeVite(R) is as every bit as wonderful as it sounds. Take it three times a day, every day, and you can stop worrying about maintaining the "ideal" balanced diet and a demanding exercise schedule when you just can't fit it in. You can focus on your family, your career, your hobbies...save time and money on endless trips to specialists and specialty stores...and look forward to your future.

So, are you doing all you can do...all you know you should do...to be as healthy, energetic, fit, and well as you could? Hold it--you don't have to!

• Are you too busy to eat right? If so, would you rather overhaul your diet...or take ExtremeVite(R)?
• Have you been ignoring those nagging aches and pains that are telling you that you need to get more exercise? If so, would you rather start a rigorous exercise routine...or take ExtremeVite(R)?
• Are you feeling overwhelmed by all the scare tactics and sensationalistic advertising coming your way? If so, would you rather keep fretting about it...or take ExtremeVite(R)?
• Have you thought about going to a doctor or other healthcare professional with some complaint, but with all the specialists out there today, asking for your money, you're not sure which way to turn? If so, would you rather spend valuable time and money running around to various experts...or take ExtremeVite(R)?
• Last but not least, are you beginning to dread (and maybe avoid) intimacy with your partner, because you're not "the man you used to be"? If so, would you rather just accept it as an inevitable fact of later life...or take ExtremeVite(R)?

How much would it be worth to you to have this peace of mind, knowing that you're doing all you can to keep premature aging away? It would be worth a small fortune, wouldn't it, to know you can enjoy all this...the energy, the muscles, the sexual vitality...without moving to a remote village, without radically changing your lifestyle.

In a moment, I'm going to tell you how you can do just that for $49.95 a month--about the cost of a plain cup of coffee a day--with our no-risk guarantee. (Or, a two-month supply at a 20% savings...or a three-month supply for a savings of 30%.) You have absolutely nothing to lose. If you are not completely satisfied with ExtremeVite(R), simply return the unused portion for a full refund.

But first, I want to tell you about a free gift I'll send you, just for trying ExtremeVite(R) for one month. Respond to this letter within 10 days, and we will send you a free report, "Forbidden Foods That Are Good for You". This 32-page report--valued at $9.95 and available exclusively from ExtremeVite(R)--will let you in on little-known secrets such as...

• Why people who drink alcohol usually live longer than people who don't;
• Why people who eat lots of carbs are thinner than people who don't;
• Why you really should eat chocolate.

Turn to the enclosed order form and ask for your first month's supply of ExtremeVite(R) today. You'll notice right away what ExtremeVite(R) is doing for you...within one month, you'll see the effects of ExtremeVite(R)'s superior ingredients, including our exclusive "silver bullet", Hydrilla verticillata. Less fat, more muscle...healthier skin and hair...less fatigue and stress...improved sex drive and stamina...fewer illnesses.

Better yet, ask for two months of ExtremeVite(R), at a savings of 20%, but with 100% of the benefits. Or, best of all, order the value-packed three-month supply, a savings of almost 30% off the regular price. Remember, there is no risk to you when you take advantage of this special offer. If you are not completely satisfied with ExtremeVite(R), simply return the unused portion for a full refund...and the special report, "Forbidden Foods That Are Good for You" is yours to keep.

Sincerely,

Dr. Martin Smith

P.S. If, for any reason, you are not completely satisfied with ExtremeVite(R)...if, after one month of taking ExtremeVite(R) three times a day, you don't find yourself bounding out of bed to face the day...breezing through your morning without a second and third cup of coffee...plowing full-speed through your afternoon without dozing off at your desk...and looking forward to a fulfilling interlude with your wife or partner at night...just return the unopened bottles of ExtremeVite(R) for a full refund. You have nothing to lose.

{Lift note: 1 page, 8 1/2" x 11", buff paper with the writer's personal letterhead, 2/c}

Dear Friend,

You may be skeptical about the incredible claims made about ExtremeVite(R). My husband was, too. But he'd gotten to the point where he was willing to try anything, so he let me convince him to give ExtremeVite(R) a try. Allow me to explain.

Bill had worked very hard to build his construction business. All along, we had planned that he would retire at 55, when our four kids had all left for college or jobs, and we would be free to travel. We had spent the last two years planning our "dream retirement trip"--taking walking and biking tours of Europe, staying at cottages, castles, and bed-and-breakfasts, visiting museums and historic sites, dining at intimate restaurants.

Then, "it" happened. Just two months before we were to leave for our dream trip, Bill suddenly realized he could no longer "perform" the way he could only a short time before. I tried to tell him it didn't matter, but an unfortunate "side effect" was that he lost all enthusiasm for the trip. We were going to go anyway, as we'd already paid a lot of money for reservations. But much of the fun had gone out of anticipating it, at least for him.

In desperation, I started searching the Internet for something that might help my husband and salvage our dream trip, when I stumbled upon an article about ExtremeVite(R). He agreed to try it--after all, we had nothing to lose.

We were both amazed--and pleased--with the results.

Now, I know, sexual performance isn't the main reason most men take this product. But it helped Bill, and I'm sure it will help other men (and couples) just like us. I urge you to try it--as the offer says, you have nothing to lose.

Sincerely,

Marilyn Robinson

Wife of a satisfied customer

P.S. We had a great trip. (Better than our honeymoon.)

{Buckslip: 1 half-page, 8 1/2" x 5 1/2"}

Now, let me tell you about the special report I mentioned earlier. "Forbidden Foods That Are Good for You" has been prepared exclusively for you, as a new beneficiary of Dr. Martin Smith's ExtremeVite(R),by some of the world's foremost authorities on food science from such esteemed institutions as Johns Hopkins, the American Medical Association, and The East-West Alternative Health Institute.

Read this report, and you can give your new ExtremeVite(R) regimen an extra boost with the "forbidden" but good-for-you foods you will learn about. Let us send you this informative, readable booklet when you order any quantity of ExtremeVite(R) within ten days. And "Forbidden Foods That Are Good for You" is yours to keep, whether or not you're completely satisfied with ExtremeVite(R). (But we're sure you will be.)

Besides the delicious news that beer, wine, chocolate, and bread can be good for you, you'll also learn...

• What is the ideal drink for quenching thirst;
• How much coffee is good for you, how much is okay, and how much is too much;
• Which plant oils, animal fats, and sugars are good, bad, and indifferent.

applying what you learn. (Or give it to a friend who isn't taking ExtremeVite(R).) But remember, you can get this special report only when you order ExtremeVite(R) within 10 days.

{Order device: 1 page, 8 1/2" x 11 1/2" buff paper, including addressed #10 envelope, 2/c}

__Yes! I'm eager to try ExtremeVite(R)--the only complete supplement for men available by mail, the only supplement guaranteed to give me the power to defeat premature aging, and the only one with that "silver bullet" ingredient, Hydrilla verticillata! I can't wait to look in the mirror and see the "new me"! (The one with the bigger muscles, the fuller hair, the trimmer waistline....)

I understand that I will receive

• For an incredible savings of almost 30%, a 90-day supply for $105.95; or
• for a generous 20% savings, a 60-day supply for $79.95; or,
• a 30-day supply of ExtremeVite(R) for $49.95.

Further, I understand that if I am not completely satisfied, I can return the unused portion for a full refund. In either case, my free report, "Forbidden Foods That Are Good for You", a $9.95 value, is mine to keep, if I have placed my order within ten days.

__Enclosed is my check or money order for __$49.95 __$79.95 __$105.95

__For shipping and handling, I'm adding $5.00

__As a California resident, I'm adding appropriate sales tax ________

__I am placing my order within 10 days, in order to receive my free bonus report.

__Please place my order now, and charge my __Visa __MasterCard __AmEx

__Discover card #________________________ exp. date________/________

signature (credit card orders only)______________________________________

Name_______________________________

Street Address________________________

City________________________________

State______________ Zip______________

...and in case we need to call concerning your instructions (we won't give your phone number away--we promise!)

day phone ( )____________ evening phone ( )_____________

E-mail address________________________

24680 Highway 174 Cedar Ridge, CA 99999

Thank you for your order!

sample #3 is a sales letter for a book:

When you read Dr. Lars Wilhelmsson's new book, Human Sexuality, I promise you'll learn a lot of things about sex that you never knew! But the most important message of this book is...

You may be pleasantly surprised when you read the eye-opening study by the noted Dr. Lars Wilhelmsson in his riveting new book, Human Sexuality.

{on right: graphic of cover}

{on left: testimonial}

"This is one of the best books I've ever read--and the best book about human sexuality. Dr. Lars Wilhelmsson tells it like it is, whether the message is popular or not. Anyone who really wants to know what God thinks about sex should read this book. And they should tell everyone what it says, because the world needs to hear it!" --Melissa M.

Did you know that God invented sex? And because He invented it, He also makes the rules about sex. After all, if you read the Bible, you know that God's first command to Adam and Eve was to express their sexuality! (See Genesis 1:28.)

In our modern society, people are more confused than ever about sex...what's good, what's bad...what's right, what's wrong...what's too much, too little, or the wrong kind!

And Dr. Wilhelmsson, Senior Pastor of Hillside Church in Armonk, N.Y., author, lecturer, adjunct professor, humanitarian relief worker, and holder of Master's and Doctorate degrees, helps us examine--and answer!--these difficult questions.

Do you struggle with distorted notions of purity...

with lust...with homosexuality?

If not, you probably know someone who does...

and needs your help.

Dr. Wilhelmsson has done the hard research and analysis to uncover the message of the Bible that will help you to be free of the "world's sex"...

...that will show you that "God's sex" is okay...and even sanctioned!

...that the pain of homosexuality can be eliminated from your life, or the life of someone you love...

...that you can say "no" to sex outside of marriage (and convince your kids to do the same)...

...that the "old rules" still make sense...

...that you can be free to enjoy sex within God's loving guidelines!

learn what God has to say about:

• Teenage sexual activity and its tragic consequences. One million American teenagers will become pregnant each year, while 15 million Americans are diagnosed with new cases of STD...

• Chastity. If unrestricted sex is bad, is little sex (or no sex) the best choice? Heavens no! At least, not for most of us.... See chapter two to find out if you have this "gift"...

• Self-gratification versus mutual enrichment. Is all sex within marriage okay? No. But that's good news! See chapter four to learn the secrets that will deepen and strengthen your marriage relationship...

• Sexuality among singles. Less than half the population thinks there's anything wrong with sex outside marriage...do you? How can singles legitimately express their sexuality? Hint: it has nothing to do with genitals and Mother Teresa was a perfect example. See chapter five...

• Masturbation. Is it always wrong? The Bible doesn't really say, but...well, see chapter seven--there's good news and bad news...

• Lust. Is noticing an attractive person a sin? What if we feel excited in that person's presence--is that a sin? At what point does this process become sin? See chapter eight, and you may be relieved of false guilt...

• Homosexuality. Do you ever struggle with the "homosexual issue"? Can homosexuals change? Should they? What do Christians do to share the blame in this difficult matter?

• Also in chapter ten: What do some Bible-believing heterosexuals practice that is worse than homosexuality? Hint: read the Sermon on the Mount.

...Dr. Wilhelmsson says the world has turned sex into an "invention of evil". We see it and hear about it every day--child molestation, incest, pornography in every kind of media, "escort services" and other innocent-sounding names for the evil of prostitution, blatant sexuality in entertainment...even entertainment intended for children!

You and I both know how hard it is to stand up for our beliefs when it seems we're a tiny minority. But we have God on our side...and now we have the authority of Dr. Wilhelmsson and Human Sexuality.

With this book, you will become informed...you will become empowered to live your convictions...you will become motivated to speak God's truth about sex!

Hope, salvation, and sanctification are available to you and me--all of us!--no matter what evil we may be guilty of.

Did you know that in Sumerian, one of the languages of ancient Mesopotamia, the word for "rib" also means "life"? (Could it be that, as God gave woman life through man's rib, He intended interdependence between the sexes?)

Was the apostle Paul gay?

Maybe--but if he was, as some "pro-gay Christians" suggest, it weakens rather than strengthens their argument (once you read this, you may never struggle over the gay issue again!)...

Where else can you find the wisdom of so many experts, covering the gamut of history...from ancient philosophers and theologians like the great saints Thomas Aquinas, Francis of Assisi, and Bernard of Clairvaux...

...to reformation leader Martin Luther and theologian-writer C.S. Lewis...

...to modern-day psychologists and doctors like Archibald Hart, James Dobson, and Ed Wheat...

...and many of the world's most respected historians...as well as the timeless and non-negotiable authority of both Old and New Testaments...all in one book?

The hidden agenda of most other books on the market today is to lead us down the path of certain destruction by telling us that any sex is okay, as long as all parties are "consenting adults" and take "proper precautions" against unwanted results. (Some don't even bother with these stipulations!)

Consider today's permissive jargon..."diversity"..."tolerance"..."choice"..."homophobia"..."safe sex" (or the trendy "safer sex")..."responsible actions"..."how to avoid getting an STD"..."how to use a condom (and what to do if your partner refuses to)"....

God's gracious gift of sex has been misused, abused, and over-used until it is no longer recognizable!

Even some professed "Christian" authors condone homosexuality, safe sex, and nonmarital sex, all in the name of "compassion." Many such books are on the market, screaming for your attention, attempting to spread these false, un-Biblical messages.

Is encouraging others to engage in harmful practices really compassionate?

Dr. Wilhelmsson gives these authors fair "air time"...and then dismantles their arguments, piece by piece, using Biblical truths to support his position.

Who said sex is evil?

Some of the most "religious" people in history are largely responsible for our unhealthy attitudes about sex. Christians--especially Christian leaders--deserve a lot of blame for the negative slant on sex that ultimately led to the "sexual revolution" of the 1960s, and began the slide into loosening morals and "guilt-free" promiscuity.

At one time in church history, the list of "taboo days" reached the point where only 44 days a year remained available for sexual intimacy! That's not what God had in mind.

This book will help you find that perfect balance between the two extremes..."all sex is good" or "all sex is bad". Both wrong!

Consider how total moral decay of sexuality progresses:

• Permissive sex means sex is no longer considered sacred.

• Pornography and prostitution substitute for real relationships.

• Younger people are often too busy for real relationships. So they increasingly participate in "hookups," which are defined by alcohol use, physical attraction, and no expectations.

• "Date rape" will become a messier, fuzzier issue...who can remember (let alone prove) who did or said what the night before?

• Ultimately, perversions like sex abuse (even child sexual abuse) and incest cannot be condemned.

Finally, as the great historian Arnold Toynbee said, "Of twenty-one notable civilizations, nineteen perished, not from conquest from without, but from decay within."

History clearly shows the destructive consequences of unlimited sexual freedom. Yes, dear fellow readers, that's what's in store for us...for any civilization that gives up sexual discipline for promiscuity!

It's a good idea--in theory. But, according to Dr. Wilhelmsson, "no" is hollow and meaningless without knowledge and understanding...without a foundation of moral values...without self-esteem and social support for abstinence,

Human Sexuality fills in the gaps and tells you how to say "no...because." (Or..."yes, because"!)

You can make the right decisions--and feel confident about them. And you can help your children, your grandchildren, and others do the same.

"God is not a universal killjoy trying to keep his children from experiencing the fulfillment that comes through sexual enjoyment," says Dr. Wilhelmsson. "After all, sex is His idea. Rather, God knows that sex is going to be enjoyed to its fullest only within a context where there is safety, love and commitment."

By the time you're finished reading Human Sexuality, you'll be convinced that the more religiously committed people consider themselves, the more satisfying and fulfilling their sex lives.

Discover ways to live the Biblical principles that have been trashed by our modern world and "loophole-proof" reasoning to present to those who want to disagree with God's word.

Dr. Wilhelmsson says our moral and spiritual compass has been thrown overboard. But we can get it back! This sorely needed book tells us how.

Time is precious. So please, don't delay in ordering, reading, and spreading the word about Human Sexuality, Dr. Wilhelmsson's timely message of spiritual, emotional, and physical healing for a hurting world. Learn--or re-learn!--the joy of sexuality the way God intended...make this great gift of sex a part of your life!

The human male has the largest sex organs of any primate...the human female's breasts develop before her first pregnancy...she can be "receptive" at almost any time, not just once or twice a year...human females can experience orgasm...and humans continue to enjoy sex long after the child-rearing years have passed.

God gave humans alone the gift of sex for pleasure.

Can you not agree that He wants us to enjoy it?

Human Sexuality would make a great gift, too, for a teenage or young-adult child or grandchild...for someone who believes God's rules about sex, but feels the pull of the world's nonvalues...for anyone who struggles with their God-given desires. (And who doesn't?)

And what better way to introduce the non-Bible-readers you know to God's word than through a Biblically faithful book on a topic that pretty much everyone is interested in? The world needs this book...and it needs you to help spread its message. 

You can order Human Sexuality right now through PushButton Press--and be on your way to a greater peace and understanding about sex. You have nothing to lose! If you're not completely satisfied with Human Sexuality, you may return it within 30 days for a full refund. Or, return it at any time for a full credit. But before you click "Buy This Book," please consider buying a second copy as a gift. Check out these exciting discounts:

• Buy 3 books, get 1 free. That's a 25% discount on orders of 4 books!
• For a limited time, buy 2 copies of Human Sexuality and get any 3rd book for free!
• Buy more than 10 copies, and shipping & handling is free. (Take care of your holiday shopping with a few clicks of your mouse!)
• See the order page for even greater discounts on large quantities if you are ordering for a bookstore, a seminar, or an organization.

Once you've enjoyed Human Sexuality, you'll probably want to read Dr. Wilhelmsson's Spiritual Warfare.

Don't wait another minute to discover what God wants you to know about the wonderful gift of sex--order now! And begin strengthening your relationship with God...with your spouse...and with other people.

Sincerely,

Donald Kubelka, Publisher, PushButton Press

P.S. I'm confident you won't be disappointed in Human Sexuality. (But if you are, you can return it--no problem.) And remember, you can order more books...for yourself, for others...at significant discounts. How about a few copies of Human Sexuality for your church library? Please don't wait!

{Set off in box: graphic of Spiritual Warfare and the following copy:}

A good companion book to Human Sexuality! Is a belief in Satan, demons, and witches healthy--or unhealthy?

Both! While these beliefs have been used by superstitious people to bring about much evil and suffering, we cannot reject Jesus' belief in the existence of a realm of evil spiritual powers. To do so would be to eliminate His belief in a personal God also.

This 148-page book, also by Dr. Lars Wilhelmsson, is a comprehensive study of Scripture as it relates to the spiritual realm--and will equip you to better understand the invisible enemy you face.

sample #4 is for the above-mentioned book:

Did you know...

When you read Spiritual Warfare by Dr. Lars Wilhelmsson, you will be...

informed...

Yes, you need to believe in God...

but that's only the beginning.

Even Satan and his demons believe in God.

Read this book, and soon you will understand...

...what Satan can do

...what he can't do

...how to use God's power

to live a spiritually victorious life.

{on right: graphic of cover}

{on left: testimonial}

"This book is a must-read for anyone wanting a fuller understanding of spiritual warfare. It is a bit unsettling--but important--to become aware of all the inroads Satan tries to make into our daily lives, through seemingly innocuous means. And it is probably these "little" ways that Satan uses most effectively to accomplish his goals through us." --Jane L.

There is no doubt that the world of evil spirits is organized, and that Satan is its leader. The preacher Basil Jackson, professor of psychiatry at the University of Wisconsin, says, "Well, I figured with all the evil in this world there has to be a headquarters somewhere."

• Satan. How do you make him go away? Deny his existence? That won't work...neither will ignoring him. See chapter one for the key to freeing yourself from Satan's control over your life.

• The world. Should you love it or hate it? Depends...God created the world and called it "good." What's bad is the world system...the evil empire of Satan, the evil era that begin with the Fall. See chapter four for help in sorting this out.

• Witchcraft. But aren't some "witches" and "witchcraft" good? On the surface, yes...but deep down, no. When faith in magic replaces trust in God, it is idolatry...see chapter five.

• Miracles, communication, and knowledge of the future. What's wrong with these? They are Satan's counterfeit of God's true supernatural power. See chapter ten.

• Who's in charge here? Yes, Satan and his demons are powerful. But it is important to understand that they have no authority to stay in your life. Command them to leave you, for they know they must. But how? Emphatically and boldly. See chapter eleven.

Many of the afflictions that people suffer...

...seizures...self-destructive behavior...

substance abuse...even the tendency to go naked!...

...changed personality, intelligence,

moral character, appearance, and voice...

...special, new knowledge...unusual physical strength...

inability to speak or hear...even insensitivity to pain...

...physical and mental illness...sexual sin... 

...can be explained by the work of Satan and his demons!

Yet...Satan is most dangerous not when he appears evil and scary but...when he appears as an "angel of light."

You may not struggle with any of these...

but that doesn't mean Satan isn't at work in your life!

It's true--Satan and his work have been helped by pop culture's depictions of Satan as scary...they enable him to sneak into our lives undetected! (He usually isn't scary...until he starts wreaking havoc on your life!)

And Dr. Wilhelmsson, Senior Pastor of Hillside Church in Armonk, N.Y., author, lecturer, adjunct professor, humanitarian relief worker, and holder of Master's and Doctorate degrees, helps us learn to recognize the enemy's efforts...and to defeat him.

And you can tap into that power through...

...complete trust in God...

...using the full armor of God...

...prayer to God...

...reading God's word, the Bible--and applying it to our lives!

...unity with God and other believers.

• Humility...good, right? But wait...it can be a sin.
• Envy...common, right? Yet, this book says, it is the greatest of all diseases.
• Suffering...to be avoided at all costs, right? Absolutely not.
• Freedom...something we are entitled to...something we should strive to have, right? Yes, but...the price of freedom is discipline.
• Righteousness. That's good, of course. But...any righteousness that originates in us...thinking that our own character, good behavior, and accomplishments are pleasing God and rewarding for us...

...is not righteousness at all but self-righteousness--the worst form of sin. And it gives Satan a ready-made weapon to destroy our spiritual life.

"I have personally been involved in a dozen exorcisms which have further convinced me of the reality of a personal devil and of personal demons."

And he adds the wisdom of a

dazzling lineup of experts, including...

...Religious reformer Martin Luther, English author and Catholic martyr Sir Thomas More, and twentieth-century prophet and pastor A.W. Tozer...

...Great 19th- and 20th-century thinkers like G.K. Chesterton and Oswald Chambers...

...J. Hudson Taylor, English missionary to China...

...famous writers such as Shakespeare, Russian novelist Dostoyevsky, poets John Milton and Elizabeth Barrett Browning, Christian apologist C.S. Lewis, and English philosopher and scientist Sir Francis Bacon...

...and respected modern-day Christian leaders such as Charles Swindoll and J.I. Packer.

• the youth with physique and beauty
• the greedy with money
• the ambitious with power
• the intellectual with snobbery
• and the zealous with false doctrine (cults).

The "wisdom of the world" makes personal rights and freedoms so important that the good of the people is lost.

Although as Christians, we have been

rescued from Satan's realm...

we constantly encounter its lures.

How?

• By being ready to compromise our standards (just a little!) so we can fit in and be accepted.

• By considering a serious relationship with a non-Christian of the opposite sex.

• By being involved physically, or at least emotionally, with someone other than our spouse.

• By entering a business partnership with someone whose values we question.

• By being involved in any relationship or venture that pulls us away from our commitment to Christ.

...There are many activities that are not wrong in and of themselves, but when one of them lures us away from the presence, love, and power of God...that activity becomes wrong.

We must not be afraid to be different! We cannot be afraid to be too at home here on earth! Life, from the moment of our regeneration by the Holy Spirit, is peace with God...

...but war with Satan.

...in gradual, "innocent" ways..."harmless" activities become subtle snares that lead to involvement in the dark, deadly world of the occult.

This is the most extreme form of spiritual warfare...and today we are seeing an exponential increase in occultic activity. Dr. Wilhelmsson says the devil now has about 4,000 cults in our country!

The realm of the supernatural has become a fascination for people who find themselves in a spiritual vacuum.

• Many teach positive values such as freedom, equality, and love.

• Many are based upon self-improvement.

• Some cults claim to have a "special revelation"--special knowledge given to them alone by a higher power --or the leader claims to be a Savior sent by God.

• Some teach a highly disciplined, regulated life (sometimes including lots of Bible study!).

• Some think they're going to move to another planet and establish a utopia.

• Freedom, equality, and love without discipline and personal responsibility lead to socialism and/or anarchy, and eventual destruction of civilization.

• Self-improvement without God's help leads to self-worship.

• An overly regulated, disciplined lifestyle leads to mind control.

• "Special revelation" and the leader's limitless authority lead to all kinds of abuse of power.

...The leader sometimes takes the wives of other members, dissolving their marriages in the process. This sexual license can lead to sexual and physical abuse of women and/or children.

Some members submit to voluntary castration--although we might question how "voluntarily"!

• Some have resulted in mass suicides.

Every one of these separates us from God and turns us toward the worship of idols.

Only Christianity stands in sharp contrast.

The church is always quarreling. But did you ever hear of the devil and his helpers quarrelling?

"They are so united," the book says, "that if at any special moment the great prince of hell wishes to concentrate all the masses of his army at one particular point, it is done...!"

...and "If God's people moved according to His guidance, in one great mass to the attack of evil, how easily we could win! But alas, the powers of hell far exceed us in their ability to work as a team."

So...

how do we keep from

falling for Satan's tricks?

We can avoid falling into either of two equal and opposite errors about demons...

...to disbelieve in their existence...

...or to believe, with an excessive and unhealthy interest in them.

Both are dangerous and deadly, and Satan and his demons are equally pleased by both errors.

Many people are beginning to doubt that science and technology have the answer to everything...that they can account for increasing evil in our time.

A vacuum has developed that makes us long for a spiritual dimension.

This vacuum...this longing...leads us to turn our search for real answers for the evils that are sinking our modern world into darkness, leaving us filled with horror and helplessness...

...to the Bible.

Acknowledging Satan's power...yet also acknowledging God's greater power...is the only way to take control over evil...and put Satan in his place.

History shows that pagans routinely subjected Christians to torture. Many believe that the Spirit of God has enabled martyrs to withstand and overcome such torture.

And...the pagans who witnessed these martyrdoms were "amazed" and "stunned" by the casual way Christians faced death: not just stoically, but "with a joyous abandon."

Now that's God's power at work!

...of Satan's power over you. Whether by direct worship of him...denial of his existence, which allows him easy access to your life...or excessive devotion to anything that is not God...

...Satan will try to control your life. You don't have to let him.

Spiritual Warfare would make a great gift, too, for someone you know who struggles with any aspect of life...who may not know that Satan is behind those struggles.

And what better way to introduce the non-Bible-readers you know to God's word than through a Biblically faithful book on a topic that affects pretty much everyone? The world needs this book...and it needs you to help spread its message.

You can order Spiritual Warfare right now through PushButton Press--and be on your way to a greater peace and understanding about the evil in the world. You have nothing to lose! If you're not completely satisfied with Spiritual Warfare, you may return it within 30 days for a full refund. Or, return it at any time for a full credit. But before you click "Buy This Book," please consider buying a second copy as a gift. Check out these exciting discounts:

• Buy 3 books, get 1 free. That's a 25% discount on orders of 4 books!
• For a limited time, buy 2 copies of Human Sexuality and get any 3rd book for free!
• Buy more than 10 copies, and shipping & handling is free. (Take care of your holiday shopping with a few clicks of your mouse!)
• See the order page for even greater discounts on large quantities if you are ordering for a bookstore, a seminar, or an organization.

Once you've enjoyed Spiritual Warfare, you'll probably want to read Dr. Wilhelmsson's Human Sexuality.

Don't wait another minute to discover what God wants you to know about how you can win the spiritual battle--order now! And begin strengthening your relationship with God...and using it to defeat Satan.

Sincerely,

Donald Kubelka, Publisher, PushButton Press

P.S. I'm confident you won't be disappointed in Spiritual Warfare. (But if you are, you can return it--no problem.) And remember, you can order more books...for yourself, for others...at significant discounts. How about a few copies of Spiritual Warfare for your church library? Please don't wait!

{Set off in box: graphic of Human Sexuality and the following copy:}

A good companion book to Spiritual Warfare! What is the most important thing that God wants us to know about sex?

That we should enjoy it! While sex has been misused, overused, and abused in the history of mankind, we escape the fact that God created sex...and He gave it to us as a gift. And all of God's gifts are good.

This 160-page book, also by Dr. Lars Wilhelmsson, is a comprehensive study of Scripture as it relates to the gift of sex--and will equip you to better understand how God wants us to use it.